All terms Distillery glossary

Direct-to-Consumer (DTC) Shipping

DTC shipping is the sale and shipment of spirits directly from a producer to a consumer, bypassing distributors and retailers. For spirits it is permitted in only a limited and changing set of states, each with its own rules.

Illustration: Direct-to-Consumer (DTC) Shipping

In short: DTC shipping is the sale and shipment of spirits directly from a producer to a consumer, bypassing distributors and retailers. For spirits it is permitted in only a limited and changing set of states, each with its own rules.

Spirits DTC lags well behind wine and is governed state by state, with volume caps, licensing, age verification at delivery, and tax obligations that differ everywhere. Selling compliantly means applying the correct rule for each destination state at the moment of sale, which is why per-state DTC logic belongs in the system, not a spreadsheet.

Can distilleries ship directly to consumers?

Only in a small set of jurisdictions, and the list changes; most states route spirits through the three-tier system. Wineries enjoy far broader DTC privileges, and the difference surprises many new distillery owners.

What does compliant DTC shipping require?

A permit for the destination state where offered, adult signature on delivery, volume limits, and state tax handling. Checking the destination's rules at the point of sale is the difference between a channel and a violation.

Tracking this in a spreadsheet? Spirit Sight records it where it happens and builds inventory, compliance, and the books from the same entry. See it on a demo.

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